Every Mother’s Day, Akebono-kai members all over Japan hand out tissues to the public to raise awareness about breast cancer.
The main messages are:
1) mothers should not die of breast cancer leaving their children behind.
2) the importance of early detection and instructions on how to conduct Breast Self Examination.
These events are covered by the local media, so the messages reach a wider audience. In addition, a sense of well-being of the volunteers is strengthened as a result of their contribution to the society. This is also a very important aim of this campaign.